Moving to Michigan? You might want to check out the website BestSchoolsinMichigan.com to pick a promising school district--or you might not. The nine districts featured on that site, and highlighted in a special half-hour TV segment recently aired in the Detroit area, paid $25,000 each for the honor. They claim they were just engaging in smart marketing with a little help from the public relations firm Sussman Sikes. Instead, this has turned into a PR disaster. In related news, the Thomas B. Fordham Institute has been named the Most Influential Think Tank in the Galaxy. Please contact Sussman Sikes for more information.
"Lincoln pays $25,000 to be named on of the top schools districts in Michigan," by David Jesse, AnnArbor.com, February 4, 2010